Tiffen Announces First LED Light Offering in the Popular Lowel Tota Line

Efficient lighting kit featuring a unique linear shape provides new LED option for photographers, filmmakers and students

HAUPPAUGE, NY- November 27, 2018 – The Tiffen Company, the leading manufacturer of imaging accessories for the consumer/professional imaging and the motion picture and broadcast television industries, is pleased to introduce today the new Lowel TOTA LED portable flood light.

“Designed with photographers, independent, documentary and student filmmakers, as well as event and museum use, in mind, this portable new Lowel TOTA LED flood light provides users with a high-quality and efficient light source for their varying needs,” said Andrew Tiffen, SVP of Marketing, The Tiffen Company. “The cool high-color accuracy LED is ideal for sensitive archival work in museums and studio projects such as product photography and creating online videos thanks to its low linear profile.”

“The Lowel TOTA LED is a filmmaker’s best friend in the field or studio. The v-mount power option lets me take it anywhere to provide a powerful, controllable light source to enhance and help tell my story in a cinematic way,” said James Cawley, Cinematographer & Filmmaker. “The classic Lowel TOTA has always been a big part of my productions and the new TOTA LED is an amazing new upgrade to a tried and true filmmaking product.”

The TOTA LED emits 4275 lux of flicker-free continuous light. It features a worldwide auto sensing power supply allowing use anywhere in the world. It operates on AC or battery power, and it draws only 70 W to efficiently and economically deliver the equivalent output of a 750 W tungsten bulb. The TOTA LED is daylight balanced (5600 K) and with a CRI of 96.3, it delivers excellent color accuracy. Its power output is controlled by a stepless dimmer knob that ranges from 100% to 0% brightness.  A slot and lock enables use with an umbrella for softer light.

Product Specifications

LED Count: 160

Color Temperature: 5600K

Luminance: 4275 lx @ 1m

Coverage: 65 degrees (without diffuser); 100 degrees (with diffuser)

CR: >96.3

TLCI: >95.3

Electrical Consumption: 70 W

Tungsten Output Equivalent: 750 W

AC Operating Voltage: 100 to 240 V, 50/60 Hz
Bulb Life: 50,000 hr.

Battery: 14.8 V

Power Cord Length: 9.5 ft. (2.9 m)

Material: Metal chassis

Weight (with control box): 5.1 lb. (2.3 kg)

Dimensions (H x W x D): 7.3 x 12.3 x 3.9 in.


Available now for $449, the Lowel TOTA LED floodlight comes with yoke, worldwide auto sensing power source, AC power adapter and power cord, diffuser, V-mount attachment strap and convenient carry case.


About Tiffen

Tiffen is a leading manufacturer of imaging accessories for the consumer/professional imaging and the motion picture and broadcast television industries, including: Tiffen optical photographic filters and lens accessories; Steadicam camera stabilizing systems; Lowel location lighting equipment; Domke camera bags and Zing camera covers; Listec teleprompters; Davis & Sanford tripods and support systems; and Stroboframe flash brackets.

For more information on Tiffen, please visit http://www.tiffen.com.




For more information contact:

Kayla Marzo

(631) 609-3124