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This is a Lowel Rifa-Lite EX55 Softbox Light. This softbox opens like an umbrella and its removable front diffuser measures 21 x 21" (53 x 53 cm).
Compact, lightweight, and self-contained, the Rifa-Lite uses a simple design approach as old as the umbrella to achieve its quick and easy setup and strike capabilities. The EX series of Rifa-Lites enables you to change out the fixture's socket to make use of cooler-running fluorescent bulbs.