SHI-HYOUNG JEON Chooses Golden Glow 1/4 & 1/2 for Hyundai Glovis Spot

“...I used the filter to add a subtle, warm glow effect to the highlights.” SHI-HYOUNG JEON (전시형), Cinematographer

The Concept: “As a lighthouse illuminates the ocean, Glovis as a logistics company, brings light and logistics to the entire world. The film begins with an opening sequence of a lighthouse beam shining across the dark vast ocean, followed by scenes of factories and logistics operations.

To bring this lighthouse-light concept visually, I used warm-toned moving LED lights in various parts of the scene. We wanted the light to have a slightly broken-up effect—almost like it was diffused by moisture—which is why I decided to use the Golden Glow filter. We mostly used the 1/4 and 1/2 versions. Since many subjects were smooth, metallic surfaces and the moving lights were hard LED lights, I used the filters to add a subtle, warm glow effect to the highlights.” SHI-HYOUNG JEON, Cinematographer

See why Cinematographers Go for the Glow

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SCENE THROUGH TIFFEN

Tiffen thanks Darren White (www.darrenwhitephotography.com) for his outstanding photo that we chose for this month’s INFocus banner. Darren chose a Tiffen Double Fog filter to help capture this incredible image of Longs Peak in Rocky Mountain National Park.

 

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